A bespoke VanLife builder.

VANDEN is a custom design and carpentry business, based in Los Angeles. They specialize in van/vehicle camper builds, and commercial carpentry for retail spaces. Founder and builder Brian Hedrick comes from the climbing and surfing world and works on projects that specifically appeal to discerning, cool clients. He’s built several campers for sponsored athletes, and created retail spaces and pop-ups for brands that make goods for surfing and climbing. VANDEN builds spaces that are well-designed and carefully considered – to make people feel at home, while also being modular and mobile.

The idea behind this identity was to build a mark that felt minimal and modern, that wouldn't distract or compete with Brian’s carpentry but build on its foundational qualities of minimalism and mobility. It also needed to be a mark that evoked a sense of cool and calm, and could also grow universally as his projects and client base expanded. For the brand mark, we were directly inspired by the middle lane marker along the highway.

BRAND & IDENTITY DESIGN