Building a single brand resource.

Opus One is a historic, world-renowned winery located in Oakville, Ca. The winery was founded by Barone Philippe de Rothschild and Robert Mondavi. It is the realized dream of the founders – a single wine dedicated to the ultimate pursuit of uncompromising quality.

While working at Tether, we were tasked with creating their brand guidelines, in a digital format. We created a single resource that tells their brand story, and also codified their verbal and visual brand language. We created a comprehensive and straightforward roadmap that embodies the essence of the brand itself.

We used the styling of the consumer-facing Opus site as our main inspiration for the look and feel, and then built a straightforward framework to contain all the brand elements. We partnered with the team at Opus One to create and unify the brand story and assets.

BRAND STORY DEVELOPMENT & GUIDELINES | COPYWRITING | DIGITAL DESIGN & LAYOUT
STUDIO: TETHER | CREATIVE DIRECTION: STEVE BARRETT | UI UX CODESIGNER: JULIE KIM | COWRITER: JAMES HALADA