The goodness of goat milk.

Beekman 1802 Skincare products are made with nourishing goat milk and skin-balancing probiotics. Their 'Kind" formulas are cruelty-free and clinically proven to be effective and safe for all skin types. Beekman was founded on a farm in upstate New York. Their brand put simply: a down-to-earth pastoral lifestyle can feel refined and real; simple things are done very well, and everyone is treated like a neighbor.

While working at Tether, we created their brand story, identity, and packaging system for their newly developed skincare line. We refreshed their existing wordmark to feel cleaner and more authentic. Their ‘1802’ was updated to reflect a real artifact they actually found on the farm. A custom gingham swatch was designed to be made into a real textile. The primary packaging structures were inspired by apothecary forms, while the materials for all the packaging feels creamy and pure (just like goat milk). We also introduced an accent of bright yellow throughout: a fun way to bring in a ray of sunshine. We wanted the work to celebrate Beekman's farmhouse roots and also to be founded in clinical know-how: to be fun, friendly, elegant, clean, and bright.

BRAND & IDENTITY EVOLUTION | PACKAGING | PRODUCT DESIGN
STUDIO: TETHER | CREATIVE DIRECTION: STEVE BARRETT | CODESIGNER: ALLISON SACKS